Browsing: Business-to-Business

A growing lead count usually looks like evidence that business development is working. Website forms generate more contacts, campaigns attract…

A company can receive repeated visits from a potential customer without receiving a single sales inquiry. The activity may look…

A business buyer can spend weeks researching a purchase that a consumer might complete in minutes. The delay is not…

Most companies aren’t trying to sabotage their marketing departments. They’re just making decisions that feel reasonable in the moment —…

A surprising number of professionals walk off a stage and never think about that presentation again. The audience applauds, a…

Most companies publish content. Very few become known for what they know. That’s the difference between ordinary content marketing and…

Most B2B marketing teams do a lot well. However, consistently creating content that moves buyers through the sales process can…